Photo by Sora Shimazaki from Pexels

Why Your Marketing is Failing

When you put a lot of time and effort into your marketing campaign only for it to fall flat on its face and not increase your conversions by nearly as much as you imagined it would, it can be really disheartening. But, instead of giving up, it is worth working out why your marketing campaign has failed so you can come back bigger and stronger.

With that in mind, let’s take a look at some of the most common reasons your marketing campaign might be failing:

You aren’t being specific enough

Often, even if you have a good marketing campaign, it can fail because you simply are not being specific enough or targetting it precisely enough at your niche. For example, if you run a scientific instruments business, it is not good enough to simply target the scientific community as a whole, you need to niche down and use science content marketing to target the specific industry your instruments will help, whether that be biological sciences, marine biology or the pharmaceuticals industry. That way, it is more likely to be seen by the right people.

Your audience is elsewhere

A really common marketing mistake many business owners make is advertising their company on the wrong platforms. You might think that simply posting content on Instagram will get you the clicks you need, but if your audience is older, then they might be on Facebook, or maybe your audience are people who don’t get online much at all. You need to meet them where they are whether that means printing out flyers or making Tik Toks and you need to use market research to find out where they are and what will appeal to them the most.

You’re focusing on features rather than benefits

It might mean something to you that your product has a 10x optical zoom lens, but your customers may not know what that means. By reframing your marketing materials to talk up the benefits of that lens (clearer images from a distance) you can give your target audience a tangible benefit of using your products that they understand, and will therefore be more inclined to purchase.

Your voice is not unique

If you are selling similar products to tons of other companies, then the only way you can be successful is if you find your unique voice and your company’s unique selling point. You need to be able to clearly differentiate your company from the rest or no one will be interested in choosing you over the competition. So, what is it that you do that they do not?

You don’t know your audience

Of course, nothing else matters if you do not know exactly who your audience is and what they value in a company. That’s why you need to sink lots of time into market research and customer engagement at the bottom line.

If you are doing any of the above, then it might be worth changing your approach to marketing so you can start getting the kind of results your hard work and effort deserves.

1 thought on “Why Your Marketing is Failing”

  1. Pingback: The 5 Key Elements Of A Successful Brand Identity

Leave a Comment