Dr. ir Johannes Drooghaag

Strategic Business Development – Building strategic bridges between challenges and opportunities

In most organizations the perception of Strategic Business Development is mainly Sales focused. Although mid-term and long-term sales strategies are part of the Strategic Business Development responsibilities, it is just one of the four domains in which Strategic Business Development enables organic organizational growth.

Predominantly, Strategic Business Development enables organizations to grow in alignment with capabilities, obligations and strategic objectives. Strategic Business Development means having a navigation system within the organization that will enable achieving the objectives (destination of your journey) while responding to and managing the required progress of the organization (events during your journey).

Business Development is mainly the process of building lasting business relationships based on common understanding of challenges and opportunities. Being the one your potential customer will call in the future is significantly more important than being the one who calls your potential customer. Building the necessary relationships to become ‘the one they call’ when demand and budget are clear is a process that requires crystal clear long-term commitment that can not be achieved by short-term sales objectives. Being on the radar screen and having the ear of decisionmakers takes competence and trust.

Objectives and Outcome:

This training module will develop the right mindset and skillset to enable long-term strategic organizational growth through strategic business development.

Important note: this is not a sales training!

With 30 years hands-on experience as Executive, Coach and Consultant, Dr. ir Johannes Drooghaag delivers courses that focus on the Human Element in our connected and digital driven Business World.

Customers of Training and Education modules by Dr. ir Johannes Drooghaag include multinational corporations and small & medium enterprises. Even startups enjoy learning before failing.

Each 2-hours course module is delivered conveniently by Dr. ir Johannes Drooghaag through video conference. These courses are an exclusive B2B offering and can only be booked for by companies and organizations.

Included in each course module are a digital set of training materials and personalized certificate of completion for each participant.

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