As a leader in the non-profit sector, you should be proud of all the hard work you’re doing to change the world in a positive way. However, it doesn’t mean you have an easy job, or that success will come quickly and effortlessly. Therefore, you need to be willing to put in the hard work and effort it’s going to take to achieve impactful results.
While building a non-profit can be challenging enough, sustaining one for the long-term is even harder. Review the following tips to learn more about what modifications you might want to make to your current approach. Take a closer look at these tips and compare them to how you’re operating your non-profit and where there may be room for improvement.
Have A Clear Mission Statement
One tip for running a successful non-profit is to have a clear and concise mission statement. You want what you’re doing and working hard for to be obvious to your donors and the public. Know specifically what outcome you’re after and what steps you’re going to take to get there. It not only needs to be a clear and concise plan but also achievable and realistic. Come up with a to-do list and timeline you can follow and then track and measure your results using well-defined metrics to monitor your progress and performance. Make sure your mission statement is everywhere, such as on your website and social media pages, and posted throughout your office space, so it’s always top-of-mind.
The best way to create more awareness around your non-profit is to implement a marketing strategy that will help drive results. Take the time to learn more about SEO for nonprofits and reasons why it’s a critical factor regarding you finding success or not. It’ll help you to create more awareness and bring in more donations, assist with recruiting efforts, and allow for local and global expansion. Now is a wise time to revisit your website and make sure that it’s functional and easy to use. Also, focus on publishing quality content that’s exciting and relevant to your cause. You can change the world when you have the proper exposure. With the right patience and perseverance, your non-profit can go from unheard of to being a well-known and prominent part of the community and even the world.
Engage on Social Media
Another tip for running a successful non-profit is to engage more on social media. You want to attract the right type of followers who are interested in your cause and likely to support and donate to your organisation. Not only make posts to your accounts but also be present and responsive so that your audience knows you’re there and listening. Talk about your topic, add relevant hashtags, and create polls and surveys to help you achieve this goal. Be sure to post frequently enough and at optimal times so that you remain relevant and don’t get lost in the noise.
Use Your Board of Directors
One of the most valuable resources you have as a non-profit is your board of directors. They’re typically composed of influential business leaders from within the community who are ready to help and serve the mission. Make sure you have people on board who are not only there to provide guidance and direction for your non-profit but who are also willing and able to give financial assistance and cultivate a team and environment focused on delivering excellence. Have regular meetings with your board and assign out tasks so that everyone’s participating and playing a role.
Get Creative & Innovative
Your non-profit will be more successful when you’re able to look forward and move your business into the future. While you can learn from your past, there’s no point in dwelling on it. You’ve got to get out ahead of the curve and be creative and innovative if you want your business to succeed in the modern world. Think of new ways to collect donations and drum up interest in your non-profit. Be willing to take calculated risks and experiment with new ideas that have never been done before to help you stand apart from the crowd.
Interact with the Community
It’s in your best interest as a non-profit to interact with the community as much as possible. Get out there and make sure the public knows who you are, what you’re all about, and your goals. You never know who you’ll meet or cross paths with that can truly help move your organisation in a forward and positive direction. Avoid neglecting your public relations opportunities and platforms. You should always be promoting your non-profit and educating others about what you’re doing. There are many ways to do, so such as hosting a family picnic, networking with the local business community, and using press releases.
Build A Solid Team
Your non-profit has a better chance of finding success when you have a solid team of people behind you. Be picky about who you choose to work with or not work with and who you allow to enter your inner circle. You need truly dedicated individuals who believe in your mission statement and are going to help you achieve your goals more quickly. Ensure everyone from your board of directors to your volunteer staff understands how serious you are about your non-profit and is committed for the long-term. You’re only one person, so you need a robust team of individuals on your side who you can depend on.
Be Personable & Knowledgeable
You can run a more successful non-profit when you’re personable and knowledgeable yourself. You’re the face of your organisation, and you have to be able to create trust with your donors and the public. Be friendly and approachable in all your interactions and make sure that you can answer any questions that arise in a professional and informative manner. Put a smile on your face and be available when people come to you wanting more details or data and answers about how you’re doing and where their money is going.
Commit to Better Work-Life Balance
Running a non-profit or any business takes up a lot of your time and energy. You want to ensure that you’re not spreading yourself too thin and that you’re taking care of your health and well-being. Therefore, commit to having better work-life balance so that you don’t experience burnout and can keep up with your long to-do list. You need to be well-rested and have a lot of natural energy to carry you through the day when you’re conversing with other people and out in the public meeting others and giving speeches or attending events. Set aside enough time to take care of yourself and for hobbies and activities that you enjoy doing. Although work may be a significant part of your life, it’s healthy also, so have other interests outside of your job so that you can experience more work-life balance.
Set up an Attractive Office Space
It’s also important that you maintain a clean and attractive office space when you’re in charge of a non-profit. You never know who’s going to stop by or which donors are going to want to come and visit your workplace. Set up a pleasant office environment where you can host meetings or events and have volunteers come to work and help you out. It doesn’t need to be super fancy or big but a reasonable space where you can work and a place where others can come to discuss business matters with you.
Be Focused & Passionate
Your non-profit is more likely to achieve success when, you, the leader are focused and passionate about what you’re doing. Make sure that you remember why you entered this line of work in the first place when you become frustrated or are facing obstacles. Stay focused on your mission and the impact you’re having on the world. It’s not always easy to stay positive and optimistic, but this type of attitude will get you a lot further than if you fold to external pressure or let other’s viewpoints negatively affect you. A successful non-profit organisation creates a mission-oriented culture. In mission-oriented organisational cultures, employees and stakeholders have a clear sense of purpose. A strong sense of purpose is going to fuel better results and help keep everyone motivated.
Say Thank You
A successful non-profit is always donor-centric. It means that you understand your donors are more than their money but that they’re people. You need to remember that they’re essential to your mission, and without them, you may not have a non-profit to run. You must show your appreciation for their commitment to your organisation and continue to say thank you to them throughout the years. Show them how their contributions are changing the world and the impact they’re having on the community. Be sure to keep your donors informed of the progress you’re making and explain what their donations have accomplished in measurable terms. It’s in your best interest to invest time and effort into nurturing your relationships with donors and building a stronger bond with them if you want to succeed.