Small and Medium Sized Businesses tend to be slow with adopting new technology, and there is a wide range of mostly valid reasons for that. From not being in focus of the major technology providers, to negative experiences in the past, business owners in the crucial segment of our Global Economy feel left out. Postponing the adoption of new technology and digital transformation also leads to these businesses missing out on the opportunities, and risking being overtaken by competitors that followed customer demand and market developments.
Finding the right solutions in the avalanche of technology offerings is a challenge for most business owners. Understanding the challenges and opportunities of Digital Transformation even more so. Dr. ir Johannes Drooghaag specializes in building the bridges between challenges and opportunities, and finding the right solutions in the ocean of possibilities.