Good social media content is vital if you want to grow your business in 2022. More than half of the people around the world use social media, with an outstanding 4.62 billion users online. With the right tools and technology, social media can skyrocket your business growth.
Technology has infiltrated all aspects of human life, from the way you shop to the way you communicate, so you can guarantee that technology has shaped the way you do it today. Regardless of what industry you are in, or what products and services you sell, technology can increase your output and help you to generate more leads, especially when it is paired with such an impactful tool, such as social media.
New technology is being created all the time, and you can utilise this both in your business processes and on your social media to grow your accounts. From the equipment you use to create your content to analytical software, you should invest wisely in technology. It can be difficult to know which technology and tools you should invest in, and which ones are going to provide you with the most reliable, and consistent results.
To help you get started, here are some of the best technologies to grow your social media for your business.
There are a variety of different social media platforms that you can utilise to grow your business. From Instagram to Facebook to TikTok, it can be a lot of work for businesses to keep on top of. This can significantly impact your business growth, as social media is going to drive a lot of customers to your website if it is done correctly.
The most successful social media accounts are those that have a consistent message, show up at the same time every day, and provide value. This can be a difficult task if you are manually writing your social media posts every day and publishing them yourself.
Instead, you can utilise automation technology which will enable you to write and schedule your social media posts in bulk. This will enable you to show up consistently on your accounts, and build trust with your audience. There are plenty of platforms you can use that facilitate automated posts, for example, HootSuite, Tailwind, Social Oomph and Buffer.
#2 Community platform
Social media is no longer just a platform where you post content and leave. Engaging with your audience is key, and the best way to do this is to build a community and utilise technology to provide them with their own unique platform.
Communities are important for any business that wants to grow because they encourage participation and promote engagement. This brings users closer to your brand and creates something that others want to be a part of. Communities benefit your customers by supporting them and providing them with a sense of belonging, and it can support your business by increasing your brand visibility, word of mouth referrals, and your revenue.
You can serve your customers beyond social media by creating a community platform. This is a unique environment away from social media that you own (social media can take away your accounts at any point), where you can further nurture your audience, and create a safe space for them to air their problems, and you can share solutions. This is great for market research, but also creates a loyal customer base that feels more involved with your business.
Some of the best community platforms are Thinkific, Tribe and Discourse.
If you are using social media for your business, then analytics technology is going to be the key to your success. Analytics tools will enable you to track consumer behaviours and trends and help you improve your services, products and social media presence. It will come in handy when creating content, as you will have data that shows what content is engaged with the most and what social media platforms are performing better for your business. Therefore, it can dictate where you put most of your time and budget moving forward.
When you know what your customers like, you can make more of it. This will increase their loyalty, help you attract new customers, and increase your conversions. It will also help you identify any problems by finding patterns in behaviour. You may notice that customers are bouncing off your page on specific content, or fewer conversions are coming from specific platforms. Analytical tools provide you with real-time and accurate data that will help you to make better business decisions.
Some of the best analytics tools for social media are Sprout Social, Google Analytics, BuzzSumo and HubSpot.
#4 Photography equipment
The most important part of social media is capturing the attention of your audience with content. If your content is of poor quality, then your social posts (which means your effort and budget) will go to waste. Social media users are hot on content, and with social media becoming a competitive market to grow your brand, you will need to step up your game. The quality of your content will directly reflect on your branding. With high-quality content, you are telling customers that you are reliable, credible and put effort into your work.
You should invest in high-quality photography technology that will enable you to make good content that will put you above anyone else. Make sure you have a DSLR camera, a variety of lenses to suit different shoots, lighting equipment and a drone from www.drdrone.ca if you want to create unique content.
You will need to make sure that all your content is branded, stands out from your competitors, is eye-catching, and provides meaning and value.
Social media is one of the biggest platforms around the world and should be utilised by all businesses that want to grow in 2022. To make the most of social media, you will need to equip your business with the right technology if it wants to stand out from the crowd, and be successful.